Real Love. Real Diamonds

Since 1966, D.J. Bitzan Jewelers has been the premier jeweler of Central MN. Our sparkling showroom features some of the world's most beautiful real gemstones, diamonds and engagement rings at a tremendous value. Once you experience the D.J. Bitzan difference, you can be confident you have found a jeweler for life!

Plus! You will know your sparkling new ring is always covered for FREE with our Forever Free Warranty!

Start your real diamond journey!

While you are always welcome to visit us, no appointment necessary, if you would like to set up a personal shopping experience with one of our experts, we invite you to fill out the form below to get started.

So how does it work?



You choose the perfect setting. We have almost any style of setting she has her eyes on. From sparkling halos to classic solitaires, her unique style is sure to stand out.


You choose your stunning center diamond. Once you find the perfect setting to hold your forever diamond, you can personalize the center stone to fit your budget and her style.

ring sizes


Our expert craftsman will ensure your dream ring comes to life with the highest quality and sparkle! Simply fill out the form to set up your personalized shopping experience or come in anytime to shop over 700 real diamond engagement rings. No appointment necessary!

Connect with Your Personal Shopper

Why Real Diamonds?

All of our Diamonds are hand-selected to ensure they have an unmatched brilliance, value, and sparkle. You always have peace of mind when you shop our over 700 natural diamonds that no matter which you select, you will receive a premier, D.J. Bitzan diamond.

Real Diamond Fast Facts:

  • Our diamonds are certified responsibly sourced through our diamond supply partners who only procure diamonds compliant with the Kimberly Process to ensure that no diamonds coming from conflict-zones are traded
  • The diamond sector supports the livelihood of 10 million people globally, including:
    • 1.5 million Artisanal and small-scale miners and their families in Africa and South America
    • Every child in Botswana who receives free schooling until the age of 13 thanks to diamond revenues
    • One Million diamond sector employees, as well as school and hospital funding in the Indian state of Gujarat
  • Natural diamonds create 69% less carbon emissions per carat than laboratory manufactured diamonds 83% of the water used in diamond mining is recycled

As a locally owned and operated business for over 50 years, we thank you for considering us and shopping local!

Best Fiance Ever Perks


Confidence that you are getting a superior diamond

We believe that when you select a diamond to represent your forever love, it should last forever. That’s why, when you get down on one knee with a coveted D.J. Bitzan ring, you can be certain you are giving her a genuine, real diamond of the highest quality.

Our diamonds are always hand-selected by our team of certified experts to ensure the highest brilliance and quality. Only the most precious, superior diamonds make it through our doors so that you know you are always getting the best of the best.

The 5-Star D.J. Bitzan Experience

No matter your budget, you will always feel like a VIP when shopping in our store. Part of our commitment to always giving a 5-star experience is our no-pressure, non-commission showroom. We want you to be happy, especially when purchasing such a special and important piece of jewelry.

Take a look at our over 300 5-star Google reviews to see what others are saying about their experience.


Unique Styles to Match Her Personality

Your soon-to-be fiancé is one-of-a-kind. Her style is uniquely her own and she deserves a gorgeous ring to reflect that. We partner with several different New York City based designers to ensure we have the most stylish, trendy, and unique rings for miles.

From simple solitaires to sparkling double halos, we have over 700 rings in our showroom for you to select from.

A Forever Free Warranty Included at No Extra Cost

When you purchase a ring that is meant to last forever, you want to know it will be protected forever as well.

With our Forever Free Warranty, you get that sense of peace! At no cost to you, you are covered for diamond loss, bent or broken bands, prong wear or breakage, and loose stones. You also always receive free cleanings to ensure your ring is sparkling bright for all of life’s special moments.


An On-Site Shop of Expert Goldsmiths

Although our rings are of the highest quality, with everyday wear, overtime repairs may be needed. If your ring is ever in need of some special care, we can get it back to new in no time.

Our expert goldsmiths work right in our store, so you know that your ring is safe in our care at all times. This also allows you more time with your ring on our finger as we can complete repairs much quicker than big box stores who have to ship out your ring for repair.

Working with the Store Voted Best Jeweler 7 Years Running

Our customers mean the world to us, so to win an award voted on by YOU is incredible. We have been humbled to win the St. Cloud Times “Best Of” award for Best Jewelry Store in Central MN for last 7 years running.

Our passion for helping you create life’s special moments drives us and your praise is the icing on the {wedding} cake!

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