The D.J. Bitzan Story

D.J. Bitzan Jewelers is Central Minnesota’s premier destination for exceptional diamonds and fine jewelry.  We take pride in offering an unmatched selection of real diamonds, including the latest ring styles and custom
settings that arrive daily. Our dedication to legendary 5-star service ensures every customer receives a personalized experience, backed by an industry-leading warranty. For over a decade, we’ve been voted best jewelry store by St. Cloud Times readers, a testament to our unwavering commitment to excellence.

1966

Don Bitzan founded D.J. Bitzan Jewelers with a tight budget, a supportive wife, seven precocious kids, and a dream. It was Don's willingness to take a risk and his commitment to hard work that allowed him to open a jewelry store in the brand-new Crossroads Mall on March 9, 1966. Don built the business on a foundation of integrity and trust, along with a commitment to serve his customers and the community. Those same values shape our Central Minnesota jewelry store today.

1977

A new chapter in D.J. Bitzan's history began in 1977 when Don asked his son, Dick, a recent graduate from St. Cloud State University, to join him in the business. Initially, Dick was reluctant, but Don assured him that after "trying it out” for just one year, he would be hooked. Don was right.

Dick soon discovered that working in the Minnesota jewelry business gave him countless opportunities to serve his clients while experiencing the most important, magical, and cherished times of their lives. Dick's strong work ethic, industry knowledge, and commitment to excellence led him to form unique relationships with some of the world's most exclusive diamond cutters - elevating this "small” Minnesota jewelry store to a prestigious, regional, destination jeweler.

2009

In 2009, Dick's daughter Erin, a graduate of the University of St. Thomas, joined the business. Erin's creativity and knowledge of fashion and design helped lead the store in exciting, new directions, especially in providing our Central Minnesota jewelry store access to new designer lines and the latest in custom design.

2010

In 2010, D.J. Bitzan Jewelers left its original location to open a beautiful, custom-designed jewelry store just west of Crossroads Mall. With buying power and a keen eye for quality and beauty, we continue to offer our D.J. Bitzan diamond shoppers the ability to purchase some of the world's most beautiful diamonds and engagement rings at a tremendous value.

NOW

Today, D.J. Bitzan Jewelers remains a family-led business, proudly operated by Dick and Erin Bitzan. While much has evolved since 1966, the heart of our store beats with the same founding values: delivering a "Wow!" experience, striving to be better every day, leading rather than following, and being responsible to our clients, ourselves, our team, and our community. Our purpose — to enhance lives by celebrating life's special moments — continues to guide everything we do. Every day, we are honored to be part of our customers’ biggest milestones, from engagements and anniversaries to celebrations of love, achievement, and family.

D.J. Bitzan Jewelers is not just where you find exceptional diamonds — it's where you find extraordinary moments made even more unforgettable.

D.J. Bitzan Difference

At D.J. Bitzan Jewelers, every diamond tells a story — and we hand-select each one with care and purpose. Unlike many retailers, we personally own and inspect every diamond in our collection. Dick and Erin Bitzan hand-pick each stone for its beauty, quality, and value, ensuring it meets the high standards our family has built our name on.

Because we buy directly from trusted sources and work closely with some of the world's finest diamond cutters, we’re able to offer an unmatched selection — and incredible value — to our customers. We proudly offer the largest selection of natural diamonds and engagement rings in Central Minnesota, with new styles and custom designs arriving daily.

When you visit D.J. Bitzan Jewelers, what you get is beautiful, responsibly sourced natural diamonds, incredible pricing, and a team that’s just as excited about celebrating your special moments as you are.